
January 23, 2009
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There are several types of business models that entrepreneurs use to make money blogging.
A popular way to monetize your blog is to sell advertising space to other people or companies that have a product or service to sell.
A similar but different method is to blog on a certain topic or in a certain niche where you can suggest products or services to your readers in exchange for a commission.
If you keep your mind on marketing both of these methods can become profitable blogs.
If your main goal is to sell advertising, you can either you can use a third party system to generate your income or recruit your advertisers yourself and keep all the money.
There are quite a few established third party services you can use to place advertising on your site like Google Adsense and Yahoo! Publishers Network by joining either one of these you can have ads on your site quickly.
It also saves you the work of finding prospects to advertise on your blog.
However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative.
If you have been in the industry that covers the topic of your blog you might find this a bit easier to accomplish if you contact your existing contacts.
If you have experience pitching products and services you can try to your own direct sales with companies that have products in your niche but this method does require you to know at least a little about salesmanship.
With either of these methods you might run accross the problem of not having enough readers. To make profits with the third party system and/or to attract sponsors you will usually need to have established either a fair amount of readers or a good search engine placement.
Blogging is becoming more and more popular every day and there are a lot of companies that are looking for ways to get their piece of the pie.
Sometimes they will establish their own company blog that will provide information about their company and product.
Sometimes companies will look for bloggers with experience to design a blog specifically for them that either builds a relationship for the customer or creates brand recognition or works as a pre-sell for their products.
It isn’t uncommon for a blogger that is getting a lot of exposure to be approached by a company and suddenly find that their blog is making them a good income.

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