Becoming Who You Want To Be

What makes measuring customer and employee satisfaction is so costly?

Any business owner who has tried to measure customer and employee satisfaction on a regular basis has learned that the task isn’t easy nor cheap. Although at first glance it may seem simple, to gather useful and meaningful information requires hard work, dedication and a non trivial expense.

Measuring customer and employee satisfaction can be summed up as “asking the right questions and listening attentive.” It sounds simple, but the mechanics of doing this on a companywide scale can complicate matters enormously.

There are two major causes behind all of the difficulties:

1. The process is long and requires lot’s of dedication.

2. The whole system is basically worthless If you don’t get enough real opinions.

The following seven steps are essential for any customer or employee satisfaction measurement process:

1. Design a great survey questionnaire.

2. Implement the actual survey instrument (a printed survey, a webpage)

3. Distribute the survey.

4. Get clients to fill out the survey (perhaps the hardest part).

5. Recover the competed surveys.

6. Tabulate the responses in a useable format.

7. Analyze the responses and draw accurate conclusions.

Each of these steps requires a certain level of dedication, expertise and investment. The sum of all seven is obviously not trivial. In fact, the truth is that until now only large corporations and expensive consulting firms have been able to build ongoing satisfaction measurement systems. The rest of us, have been limited to doing nothing, or at best, taking a couple of “snapshots” a year.

Luckily a new tool is now on the market which promises to completely change the landscape of customer and employee satisfaction measurement. This patented new system is called Gustometria, and it allows any size company to constantly and affordably measure the evolution of their satisfaction scores. The system provides realtime metrics thanks to being completely integrated into the daily business processes.

Basically, the Gustometria system has eliminated the costly “plumbing” included in steps 2 to 7 in the outlined process. This way you can concentrate on evaluating the details of what’s happening in your company and how your customers’ needs are changing. All of this in realtime day in day out.

I am convinced that tracking customer and employee satisfaction, on a daily basis, is a true survival tactic in today’s market. If you agree, you must implement Gustometria this week.

Pick up the phone and call Gustometria toll free at 1-877-448-7865.