Business cards are lucrative, full of color, strong messaging and have lots of impacts. Don’t kid yourself, it is one of the most important tools for your business. They are your one stop marketing tool, great for meeting clients, suppliers or at events.
Business cards printing is an important tool that allows people you meet and receive your company information in an organized fashion. This serves great to help people remember your company.
There are techniques to look for when you are dealing with business card printing.
When you are printing business cards, the following are some of the key factors you need to watch out for. Card stock thickness, bleeds and high resolution files. Usually card stock is 12pt or 350 g/m2 thick, however, thicker papers cost more. You’ll have to assess if 12pt is sufficient, and in most cases it is. Next look out for having a file with bleeds. This is important because if you want color to go to the edge of the paper, the printing process will shift the paper by a hairline and bleeds ensure that proper cutting happens every time. Lastly, you’ll need to make sure you submit 350 dpi files to the printer. This will make sure the quality is exceptional for the end result.
Next, you’ll need to make sure that your printing is done through a CMYK printing process. CMYK stands for Cyan, Magenta, Yellow, and Black. This four-color process prints each color separately on top of each other to complete the desired colors.
Nothing beats CMYK process. Otherwise known as offset printing, CMYK achieves great quality at a low price. Another option to printing is digital printing, which is basically another way to describe copying graphics to a page. Try a sample of digital prints and compare them with offset printing. You’ll see the difference.