A great way to keep in touch with your customers in a cost-effective, easy way is to have a newsletter going out to all of your subscribers every month or every two weeks or however often you like really.
This is a technique that can be used by any business in any market sector. Many businesses are excellent at what they do, but nobody knows that they do it.
Because of the extremely busy nature of their roles within the company, managers and directors would have such a hard time simply finding the time to come up with new content and develop and send out a professional newsletter every month would be a tall order.
The large workloads of people in these positions usually prohibit them from carrying out these kind of promotions, but there are services available to take most of the labour intensity out of it.
Just one of these is SmartNews, the new service from SmartMarketing. What SmartNews does is create and send out a professional newsletter to all your existing customers AND to possible new ones.
A service such as this will remove the labour intensity of sending a regular newsletter, but coming up with the content is still down to you. Research shows that it takes around seven high quality contacts with a potential customer before you are brought to the front of their mind, therefore the content of the newsletters must always be compelling and informative, its no good simply churning out pages of bland text because it wont achieve anything.
The most effective method of sending out a monthly newsletter is by email. There are several reasons for this, primarily, its faster and cheaper so nobody spends days and days waiting for a reply to turn up, and the return on investment increases by around 40x.
Also, by using email to deliver your newsletter you can measure how effective its been easier than you can with a printed version as not only are the responses far quicker, but you can see clearly written in front of you exactly who has responded to what and when.