No “aha moment” here: This is basic sense, but the tip is really to market to your own list. If you have a list of real-live paying customers, keep up your efforts to market to them. They are already aware of you and offers.
If you have a list of prospects and buyers, market to both, not just your buyers (unless, of course it’s the same product). If you are offering a myriad of items, continue to market to your untested as well as tested names.
It is proven that it is many times more difficult to get a new customer than to keep one. It just takes a little work and a sincere desire to keep the customer. If you’re always just going after “new blood” you’re going to come off as pretty thin in the sincerity department.
If you like to be made to feel appreciated, then won’t your customers? Even the most jaded marketer knows that to hawk, hawk, hawk will eventually crumble your platform. You’ll get orders, but the word will get around that you’re a one-trick pony and not a true entrepreneur in it for the long haul.
The worst thing you can do would be to forget your treasured buyers and just concentrate on brining in new business. Your service and follow-up will help create future sales along with a little well-planned marketing efforts.
If you don’t do this, you’re customers will just forget you exist! They won’t recognize you when you come calling and it’s like you have to create a whole NEW customer again! Pave the way to keeping your customers in your now and later marketing efforts.
By marketing and cultivating your current list, treating them well (offer unadvertised specials and freebies to them only) and getting them uber comfortable with you, you’ll open up the pathway to continue a profitable marketing relationship for years to come!