BecomingWhoYouWantToBe

In the very early days of technology companies, the industry was pretty much a monopoly and there was therefore no need to coach staff in sales and marketing as the products were guaranteed to take up the whole of the target market.

In the competitive environment of todays technology industry however, having your staff coached in sales and marketing is one of the most important things you can do to keep sales up. Even while your design department perfects your prototype there is a rival company making a similar product or maybe even a better one. The only way to stay on the game is to keep a close eye on the market.

The marketing department will keep closely studying the market to ensure that no consumer needs are missed, and they will pass this information on to other departments within the company. However they must keep rallying new information back as the product is being designed and developed because the final product has to meet all of the consumers needs, even those that have recently come up, when it is given to the sales team to sell. If all of the customer needs are definitely met, then the sales team can aggressively sell to the best of their ability with the knowledge that they are providing a genuine solution to a real problem.

Companies who tried saving costs by not having a Market Survey done prior to the development have burnt their fingers very badly. On the other hand companies who have surveyed the market, analyzed the information and discussed with the employees in the Design and Development have been largely successful. A pilot project is conducted by some companies in launching a product.

Think about the technical skill of the design team for a moment. They are highly skilled and have great and in-depth knowledge about the technology you sell and are more than able to handle the technical work. However, are they will not be fully informed of exactly what the market is demanding without fluent communication between the departments of a company.

So going back to the original point, it is essential or even necessary to have all of your staff coach in sales and marketing?

The answer is a huge YES because only when every person involved in a company understands all of the needs of the customer will they be able to deliver the goods with maximum effect.