Postcard marketing can be very effective when done right. It is very easy and you can make a lot cash doing it. The number one objective when doing postcard marketing is creating a headline that makes prospects take actions. It doesn’t matter the cost of the postcard, it is all about the headline.
Remember, the headlines are the most important part of the postcard. The reason why, if you have a postcard that is glossy and has a lot graphics and have $100 bills all over it, but if the headline is garbage, the postcard is garbage. And that postcard you just paid for probably cost around $1 a piece.
Just imagine if you did a 1k mailing and got no results, you would probably be pretty ticked off. That is why I market with basic card stock paper. The postcards cost about 5 cents a piece, and if they threw it away, oh well.
Before you start an aggressive postcard campaign, it is good to do smaller ones to test what headlines are pulling the best. You would hate to put all your money into one campaign and that campaign doesn’t bring back any results. To your campaigns all you need is a auto responder and capture pager to track your responses.
The auto responder will be used to follow up with all of your prospects. With the industry average for the postcards response rate being 1-3% if you mailed a thousand postcard you should receive about 10 to 30 opt ins. For a 2k campaign it should be 20 to 60 opt ins.
Your auto responder will began to go to work for you once you begin getting opt ins, it will start sending them follow up emails automatically if you have it set up that way. Or you can manually blast messages to all of your leads. The main reason I like marketing with postcards is that anyone can do it, and it works.
You don’t have to start off with large postcard campaigns, you can do a few hundred weekly as long as you stay consistent. Never put a lot of information on your postcards, just put enough on their to get them curious. You also can get more information here to understand more about postcard marketing.
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