BecomingWhoYouWantToBe

Microsofts latest offering- Bing, was unveiled to the international community on June 1st and has been its most recent attempts at snatching Googles, nearly 62% market share stranglehold in the Search Engine sector. With a stunning picture, lacing the Bing welcome screen each day, Microsoft certainly has continued with its debunked Live Search fundamentals of being as different from the plain Google as possible.

Bing has vastly improved on Microsoft Live and actually trawls dozens of sites to give you favorable results which can help you make a better decision. Unlike Google which is just a bunch of links thrown on the screen, Bing also offers related searches made on your search query in a separate explorer pane, with more related search items available in different categories such as News, Images, and Videos etc. A very handy feature is the snapshot tool which is available at the side of each result and offers a quick view of the site contents, unlike those annoying pop up windows.

The explorer pane on the right side provides handy links to search categories, if any while a pop up window allows a sneak peek at the site contents before you open it. Bing also remembers your search history and displays similar search queries as you type, however this feature can be turned off to avoid potential embarrassment (a lesson for Google here!). This Check-in-Bing facility is also extended to Video results with excerpts of each video played within Bing itself. Images can also be easily found with a point by point search for size, shape or the presence of people and zoomed in for a better look with links to similar images as well.

Bing is a boon to Shopaholics Anonymous with its Cashback scheme and links to Expert and User reviews as well as Local links and More Listings. However some of these features are hidden so well, you have got to wonder if Microsoft’s habit of shoving everything un-necessary in your face and hiding the best features will ever die out.

Using Bing Travel, you can actually find which airlines are cheaper and whether the prices would rise or fall. Shopping is a pleasure with user and expert reviews for every listing and every listing being a product itself with a Microsoft Cashback scheme in place, guaranteeing you with a discount on purchases made through Bing Shopping.

Lastly News and Maps could definitely use some tweaking as they are way behind Googles international standards and local penetration. Bing it seems is currently geared towards a more American audience with almost all listings for travel, news and shopping reverting to USA. This can loose Microsoft some valued customers in its ambitious plans to target local populations. Bing might get better at handling searches, but it really needs to give the larger international audience access to its best features Travel, Shopping and decisive searches.

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