In years past, traditional advertising methods would bring you new business, things like TV ads, radio commercials and newspaper display ads.
But in the past few years, these just have not worked for small business owners at all. This is because to get just a moment of their customer’s attention, they need to try to interrupt them from all the other new media all around them. They end up wasting enormous amounts of money on the old tired advertising tha just doesn’t work
The difference is in New Marketing, you are not pushing yourself on a prospect, you are allowing them to come to you after they learn about your services from becoming educated on what you can do. How do you deliver this content to them? Tools such as YouTube, Twitter, Squidoo, Blogs Webinars and Teleseminars and email
As a Small Business Owner, you must embrace the fact that you no longer can learn a few “closing techniques” to sell your product or service to the masses. You must realize that when you determine what your target market and ideal client looks like, and then discover what their burning needs are, then and only then can you come in to solve their needs with your product or service. You should not take the mind-set of selling what you have…you must make what you can sell!
This means that you discover and listen to your audience (clients and prospects) and craft your product or service to meet their needs….and if you cannot do that, you have the wrong audience! New Marketing capitalizes on every single client and prospect interaction as a form of media and advertising. New Marketing creates a warm and inviting environment around all your clients and prospects alike that allows them to communicate about your product and service.
Everyone is selfish and only cares about themselves. So rather than get mad that your prospect thinks this way, just give them what they want and need!
This way they make the decision to ask for the information that interests them, they make the decision to reach out to you when they are ready to buy. Why do they reach out to you? Because you have provided them with something no other business has…information and research on the product or service you can offer them. While writing up the follow up material just remember to approach it in a manner that is completely educational with minimal selling.