Mobile computer use is on the rise, in 2017 they’ll suck down 1.3 billion Gigabytes of video per month. Your videos should be included in that and if you start Marketing with YouTube now, you will be. Here are some quick ways to make your YouTube videos excellent marketing tools for your company, service, product and brand.
YouTube has a variety of options available to users that want to promote their brand. With over 110 million unique visitors a month, each watching up to 65 videos, there are ample opportunities for your videos to be seen and for you to increase your brand awareness. The first thing you need to do is be there. Create a user account, open a channel and configure it to your needs and make it look how you want.
We have a good idea of how YouTube does ranking of its videos and that algorithm places a heavy emphasis on the following things ? Title, Description, Tags, Number of Views and Rating. In order to do well in the last two you must have great options for the first three. First off you need to have content that people are going to want to see, it’s suggested that how-to videos are the way to go in the beginning as they will continue to be useful over time. This will be a firm foundation for a successful YouTube Marketing campaign.
Optimization is key so that your videos are found in searches. YouTube has over 3.5 billion searches a month making it the second largest search engine in the world behind Google. The first things to take into consideration when doing optimization are having a good title that describes your video but is interesting, using relevant tags that pertain to your video’s content and writing a concise description that makes people want to watch the video. A secret tip is to have the best info in the first 27 characters, including a clickable link. That is the number of characters that is shown prior to the three dots (?) that are clicked to read more. A nice short keyword as a clickable link is a great idea.
URLs and phone numbers are ideal things to include throughout the video as they give viewers information without being too intrusive. This will help lead people from your video to your business. That branding will help get the word out and you should also include call-to-action options throughout the video (like the clickable link does in the Description). You can also promote you video by dropping links in comments on other popular videos. Or if your product relates to videos that are already popular making spin-off videos is a great way to get connected to those videos. Related videos are a big way in how people find things on YouTube. For tons of info about online video marketing in general head over to ReelSEO.com.