BecomingWhoYouWantToBe

Bing is going to change the way we view and work with SEO. Bing is going to change a whole lot of our techniques. Now we will not have to submit our site to search engines or get links, so that we can get indexed. Microsoft’s Bing is going to change all that.

You may well ask what we should do to get our websites on the top in Bing and how should we work with Bing to get noticed.

Here are some tips

First of all check and ensure that the MSNbot is allowed to crawl and index your website. Normally a robot txt file is used. Use this to allow Bing to index your site. These txt files can allow or disallow spiders from indexing the page. Seek your webmaster’s or technical person’s help.

Keep your url simple. Complicated urls are difficult to index. Do not keep changing them. This is useful for any website owner as not only spiders, even people who link to your website and bookmark it will find complicated links difficult. Do not keep changing your domain either. You lose out on ranking.

Title is very important. Make sure that the title relates to your business and to your product. You must also have links that are out. Most marketers do not favour this since they feel that Google will lower their ranking. With Bing you must link out.

Text is important for Bing. The older search engines did not care about the amount of text the webpage contained. Bing however likes the webpages to have long articles of minimum 350 to 400 words of text.

Bing appears to put a lot of stock into how long ago a domain was registered. For marketers, this means that you may look to purchase older domains if you want to get on good position in Bing.

Another must for a ranking in Bing is excellent code. The MSNbot will be unable to index your page if your website has broken links. So ask your webmaster to ensure that the coding is correct, you have well formed codes and no broken links. If you are a technical person, check the coding, close all the paired tags and link your pages properly.

In case you have moved to a new web page, set your older web page’s url to the new webpage. Since Bing likes text, you can put up an article stating the reasons for your move and if the move is temporary or permanent.

Be careful about malware, JavaScripts that are harmful. Bing even lists links to malware on other websites as Malware. It will blacklist your website.

Of course links are important for Bing as for other search engines. So spend time developing backlinks and ensure that your website has quality content. In the end, this is what works for all SEO, quality content, relevant keywords and backlinks.

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