Becoming Who You Want To Be

Email is a powerful, time-saving tool in today’s business world, but it can also be an unsuspected trap for people who may be unwittingly driving customers away through improper email etiquette. Email has been shown to provide the potential of retaining clients up to three times longer than other online methods of communication, but only when it is used correctly. It is an expression of trust if someone shares their email address with you. However, if you abuse that trust you may as well have thrown their email address–and more importantly their business–in the trash!

So what kind of information do you want to gather? Thats the key, and getting their email is probably the most important thing you can get ” And the easiest! I think youd agree that it is easier to get an email from someone, than sell a $1,000 item on the spot. Once they give you their contact info, from there that potential customer has given you permission to contact them ” And for no more additional costs!

Tips for Successful Emailing:

1. Use personal cues in your correspondences. You can be uninviting to your potential customers if you address them impersonally. A majority of marketers don’t do this properly, and this is a vital failure in customer service. Address them in a persona-to-person manner. Treat them like an individual person. Do not treat them like they’re just one person in a much larger crowd.

2. Put your name in the From field in the email. It shows youre a real person, and gives a personal touch when potential customers initially see it. If youre doing things right, youre using a personal approach in the text of the email itself, so why not do it with the first thing they see when they get an email? Be warm and personal and dont look like spam. Say something specific, so specific to them that they know that it cannot possibly be spam. This will help ensure they will read it.

3. Your Subject Line Should be Provocative. The content of your subject line needs to be relevant to the reader to avoid sounding like spam. Keep in mind, though, that if a person already clicked on your ad they are obviously interested in what you have to offer. Use your Subject Line to remind them of this. An example of a bad subject line is “RE: Your Contact To US.” “What can we do for you? Client Services getting back to you regarding your question” is much better. It does not sound uptight or over-the-top, which would turn a lot of people off, but it also does not sound like spam.

Be sure to keep each email individualized to what that particular person is interested in, and specifically related to what you are offering them. Long-term customers are just around the corner if you commit yourself to making good use of these indispensable points of email etiquette.

Anthony Flores of www.attorneymarketingnow.com is an authority in Attorney Marketing and Law Firm Web Design. Contact us with proven PPC and SEO results for attorney’s all across the country.