Here are ten effortless ways to increase your websites response considerably with no cost associated with the improvements.
1. Add more content to your website, there simply isnt enough on yours. Why? Because you can not get enough content on your website especially if its good, relevant content. It will dramatically boost your search engine rankings and also the amount of time visitors spend interacting with your site.
2. Add Strong Benefit laden headlines to every page of your website instead of lame efforts like welcome to our club! 1 out of 1,000 websites has strong sales copy and they are the ones that produce the best response!
3. Change your lead generation contest and promos every sixty to ninety days to keep them fresh! You need several ways to collect data running in key areas of your site all together. Then you need to keep them fresh by changing them every sixty to ninety days.
4. Dont just send e-mail special offers, enhance the content of every e-mail with jokes, tips, cartoons, funny stories and other content that adds value and makes it 100 times more likely that the player getting your e-mail might pass it on to someone else.
5. Add a blog and get someone, anyone, to blog every week. Blogs add excellent content, inbounds links and personalization to your companies website. They also provide an excellent and easy forum to solicit new feedback. Good marketing blogs are everywhere. In this day and age people and search engines are hungry for information; if your website does not have a blog it is already trailing behind in the information race. For example, they are becoming almost as popular as good marketing books for finding quality information about marketing. Going back five years ago you couldnt find any information about small business marketing one simple place, you had to find fifty or one hundred sites to compile a lot of good information!
6. Add a Twitter account and reach a younger generation of people, boost your search engine rankings and get specials and news out in bite size flashes quickly!
7. Ask more questions in your surveys then load a whole series of e-mail offers into your site that are triggered by your customers preferences. In that way you only send offers to those customers who are most likely to be interested and respond. This will easily improve your e-mail marketing response rates and it decreases opt out rates.
8. Add a Social engine, for your members or players to interact with others at your club.
9. Add a hover ad to your home page, one that must be closed to move on into the site. This will increase your data collection by 300% or even more.
10. Build vertical mini websites for key income streams like membership, wedding and outings. Follow a marketing success system to make sure you are doing the correct things.
Get a comprehensive review and in depth report on how to take advantage of your Internet marketing strategy for just $1,500 and you do not even have to use one of our sites!
Call me direct 352 266 2099 and Ill tell you how to maximize your internet investment even if you are with another company and believe me most of them need the help!
Andrew Wood is the world’s leading expert on golf related marketing. He is the author of over 20 best marketing books including Cunningly Clever Marketing Book and The Golf Marketing Bible. Andrew speaks worldwide on sales and marketing topics. He is the CEO multiple golf marketing companies including Golf Management Companies.