In this tutorial you will learn about different techniques for finding joint venture partners. The standard approach is to use the Google Keyword tool and start there.
A different approach is to create targeted searches with Copernic Agent. The program comes in three forms, Free, Professional and Corporate. For our searches the free version is perfect. Our search topic will be Pie Baking. To get started, click on Search: New, which brings up a dialog box. Enter Pie Baking for the search phrase and leave the search option, all the words as the default. After that, choose The Web in the pop-up below and you’re ready to go.
When you run the search, many web sites appear. On the far right of each listing is a ranking and the most relevant sites appear first. If you hover your mouse over any giving listing, you get more information. To visit the site, right-click on the listing. A pop-up window appears. Scroll to the heading “Open in New Document,” which opens Internet Explorer on my computer.
Before we go further, you’ll need to visit Alexa.com Alexa is a site that gives you important ranking information about sites, including backlink information and more. Before you can take advantage of this information, you need to install the Alexa toolbar. For best results, I recommend that you install in on Internet Explorer. I’ve had issues with the toolbar not working properly with Firefox. Once you have the toolbar installed, we’ll head back to Copernic. At this point, we’re going to go deeper with our search. It’s fine to search for the primary key phrase, but that’s not going to be enough to find joint venture partners. Instead, what you’re looking for are sites where they’re getting a lot of traffic. To find that, you’ll need to add more keywords to your primary search. Some good ones to use are: ezines, blogs and newsletters.
To speed things up, I ran a search using the phrase “pie baking blogs.” Of the listings that came up, Allrecipes.com got my interest, so I checked it out with Alexa. Looking at the top of the browser, you see this box with a number in it. This is the Alexa ranking. Despite what you might think, the smaller the number, the better the ranking. So if you have a site with a ranking of three million it won’t be anywhere near the first page of Google, but rather somewhere at the back. For joint ventures, you want a rating of 300,000 or less.
The number at the top of the browser is only one small piece of the puzzle. To learn more, we have to click on the number. Doing so takes us to the Alexa web site, where we can learn a lot more, such as the world traffic, country rank and keywords. Another important consideration are the backlinks or sites that link to this one. You will want to check these out because some of them could turn out to be good joint venture partners.
Next, have a look at search analytics and scroll down the page. The first thing you’ll see are the top queries from search traffic. As you go down further, you’ll see High Impact Search Queries. This is useful, not just for the keywords, but it gives you more info about what’s popular on the site, so when it comes time to write your JV intro letter, you’ll have lots of information.
The last thing is to make sure you have all the contact info for this site for writing your queries later. When saving this information, I recommend using one of two methods. The first is if you have Acrobat installed on your computer. Use the Print to PDF file option and save all these pages as PDF’s in a folder. The second option is to use an image capturing program such as SnagIt, to capture the information, so you can refer to it at a later date. This is all information you’ll need for your joint ventures. More is explained in the chapter on Joint ventures, as well as what you need to know when sending out JV requests.
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