If you are like most people, you consider yourself relatively intelligent, thoughtful, and somebody who controls your own destiny through you conscious decision making process. You may be shocked to find out that despite our being at the top of the evolutionary food chain, we are still given to motivating factors that are beyond our control. And these instincts can be very hard to resist.
What is likely the most effective outside motivating factor is that of “Social Proof.” Social proof is responsible for market crashes, fashion trends, horrible actions by complete countries, as well as pet rocks. The excellent news is that you can both leverage social proof to your advantage, and refrain from giving in to it.
How to find the reasons social proof is so stout? Visualize living fifty or a hundred thousand years ago. Your survival was a daily battle between you and the elements. There wasn’t much of a promise of anything. The only real hope we had was to stick together in our tribe. When our tribe decided to move, we moved right together with it.
If you were the type of person that constantly argued with what everybody else was doing, you wouldn’t have survived very long. And you wouldn’t have, therefore, passed on many of these genes that made it possible to ignore what everybody else was doing. Since evolution is an especially slow process, our minds remain programmed with that “follow the group” mentality in terms of many things.
If you have ever been strolling down the road and saw a sizable crowd gathered, it was likely very hard to keep from feeling the desire to investigate and discover what they were gawking at. If you passed by a guy on the road corner looking up in the sky, you’d probably wonder what was wrong with him. But in the event you passed by a group on the road corner staring up, you’d likely wonder what as up up in the sky.
How are you going to leverage this? Simple. Make use of any means required to present your message or your communication as if in case you have the masses on your side. As if the masses have already decided that your idea, whatever it is, is already a foregone conclusion. There’s a reason McDonalds has those signs that say “Over twenty seven trillion sold,” or whatever the exact figures are.
How can you avoid being sucked into a rich or unsafe idea by a crowd? Ask yourself if you’d still be doing what you were considering doing if nobody else were doing it. Would you be standing there doing the Macarena if nobody else was? Probably not. This will take some fortitude, as it can be fantastically hard to resist the need of a crowd, as plentiful social experiments have proven. It could take some time to develop some resistance, but it’s of great benefit in the long run.
Effortlessly and organically utilize your staggering subconscious mind power for amazing mind subconscious results.
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